Dara Lakeside
Air Design

Dara Lakeside is a residential development in Jordan comprising of lagoon, clubhouse, retail and parks. We were asked to brand the development based on the key themes of healthy living, sustainability, connectivity and community.

I joined this project once initial concepts had been approved by the client. I was asked to develop the band and create the brand guidelines, including typography, graphic language, website and digital media as well printed materials and promotional items.

Work completed at Air Design  

Above: Maketing brochure concepts.
Below: Brand guideline pages.

Above and below: Dual languages of Arabic and English had to be considered throughout the brand.

The design portfolio of Ben Kindler